Ancestrio Privacy Policy

Effective Date: July 15, 2025

Ancestrio LLC ("Ancestrio," "we," "our," or "us") operates the website www.ancestrio.pub (the "Site"). This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit our Site, use our services, or purchase our products.

We are committed to protecting your privacy and handling your data in an open and transparent manner.

1. Information We Collect

We collect various types of information from and about users of our Site, including information that may identify you ("personal information").

a. Information You Provide to Us Directly:

  • Account Information: When you create an account, you provide your full name, email address, and password.

  • Order Information: When you make a purchase, you provide your full name, email address, phone number, shipping address, and billing address. Payment method details (e.g., credit card numbers) are processed directly by our third-party payment processor, Stripe, and are not stored on our servers.

  • Submitted Content for Personalized Books: If you opt for our personalized book service, you provide stories, names, images, and other unique family content ("Submitted Content"). This content is integral to creating your custom product.

  • Communications: When you contact us via email (e.g., support@ancestrio.pub) or other channels, we collect the content of your communication, your email address, and any other information you choose to provide.

  • Newsletter Subscription: If you subscribe to our newsletter, you provide your name and email address.

  • Reviews and Testimonials: If you submit reviews, comments, suggestions, or testimonials ("Feedback"), we collect the content of your submission.

b. Information We Collect Automatically:

When you visit our Site, we automatically collect certain information about your device and browsing activity:

* Device and Usage Information: This includes your IP address, browser type and version, operating system, referral source, length of visit, page views, and website navigation paths. This data helps us understand how our Site is used and to improve your browsing experience.

  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like pixels) to collect this information. Details on these are provided in Section 4.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Manage Products and Services:

    • Process your orders and complete transactions.

    • Create and fulfill your personalized book editions, incorporating your Submitted Content with Ancestrio's original content.

    • Manage your account and maintain your order history.

    • Provide customer support and respond to your inquiries.

    • Facilitate shipping and delivery of products.

  • For Communication:

    • Send order confirmations, shipping updates, and other transactional emails.

    • Send you our newsletter, if you have opted in.

    • Communicate with you regarding your personalized book project (e.g., proofs, approvals).

  • For Marketing and Advertising:

    • Deliver relevant advertisements through platforms like Google Ads and Facebook Ads, potentially based on your browsing history and interests.

    • Analyze the effectiveness of our marketing campaigns.

    • Use your submitted Feedback (reviews, testimonials) for marketing and promotional purposes.

  • For Analytics and Site Improvement:

    • Monitor and analyze website traffic and usage patterns using services like Google Analytics.

    • Improve the design, content, and functionality of our Site.

    • Troubleshoot technical issues.

  • For Legal and Security Purposes:

    • Comply with legal obligations, including tax and accounting requirements.

    • Enforce our Terms of Service.

    • Detect, prevent, and address fraud, security incidents, or illegal activities.

    • Protect the rights, property, or safety of Ancestrio LLC, our users, or others.

3. How We Share Your Information

We share your personal information with third parties only in the following circumstances and for the purposes outlined:

  • With Service Providers: We engage trusted third-party service providers who perform functions on our behalf. These include:

    • Payment Processors: Stripe processes all payments. We do not store your full payment card details.

    • Fulfillment and Manufacturing Partners: For Print-on-Demand (POD) products and other merchandise, we share your name, shipping address, and product details with our third-party manufacturers and fulfillment partners to produce and ship your order. For products we ship ourselves, we share necessary information with shipping carriers.

    • Website Hosting: Our website is hosted on Squarespace, which provides secure server infrastructure and SSL encryption.

    • Analytics Providers: We use Google Analytics to collect and analyze data about website usage. This involves sharing your IP address and browsing data with Google.

    • Advertising Platforms: We use Google Ads and Facebook Ads, which may collect data (e.g., via pixels or cookies) from your browser to deliver targeted advertising and measure ad performance.

    • Email Marketing Services: We use Mailchimp to manage and send our newsletters and other marketing communications, which requires sharing your name and email address.

  • For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

  • Business Transfers: In connection with a merger, acquisition, asset sale, or other business transaction, your personal information may be transferred to the acquiring entity.

  • With Your Consent: We may share your information for any other purpose disclosed to you at the time we collect the information or with your consent.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies for various purposes:

  • Strictly Necessary Cookies: These cookies are essential for the operation of our Site (e.g., enabling shopping cart functionality, secure login sessions). They are typically set by Squarespace, our hosting provider.

  • Analytics/Performance Cookies: We use Google Analytics to collect information about how visitors use our Site. This data helps us understand traffic sources, popular pages, and user behavior to improve the Site's performance and user experience.

  • Advertising/Marketing Cookies: We may use cookies and pixels from Google Ads and Facebook Ads to deliver more relevant advertisements to you on other websites and to measure the effectiveness of our advertising campaigns.

You can typically control cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Site. For third-party cookies, you may be able to manage your preferences directly through their respective platforms.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Order History: We retain data related to your order history and customer accounts for legal and tax compliance purposes.

  • Personalized Books: We retain digital copies of your Personalized Books for quality control, editorial reference, and legal compliance, as outlined in our Terms of Service.

  • Marketing Data: We retain data used for marketing purposes until you unsubscribe or request deletion.

6. International Data Transfers

Given that our customers can reside anywhere in the world and our service providers may operate globally, your personal information may be transferred to, stored, and processed in countries outside of your own country of residence, including the United States, where our primary operations are located.

When transferring data across international borders, we take steps to ensure that your information is treated securely and in accordance with this Privacy Policy and applicable data protection laws, including, where applicable, by relying on standard contractual clauses, your consent, or other lawful transfer mechanisms recognized under GDPR.

7. Your Data Protection Rights

Depending on your location and applicable data protection laws (such as GDPR for EU/EEA/UK residents and certain U.S. state privacy laws), you may have the following rights regarding your personal information:

  • Right to Access: You have the right to request a copy of the personal information we hold about you.

  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

  • Right to Erasure ( "Right to be Forgotten"): You have the right to request that we delete your personal information under certain circumstances.

  • Right to Restrict Processing: You have the right to request that we limit the way we use your personal information under certain circumstances.

  • Right to Object to Processing: You have the right to object to our processing of your personal information for direct marketing purposes or in certain other situations.

  • Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at support@ancestrio.pub. We will respond to your request in accordance with applicable law. We may need to verify your identity before fulfilling your request.

8. Children's Privacy

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

Please note that our personalized book service requires users to enter into a legal agreement, and therefore, individuals must be 18 years of age or older to utilize this specific service.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include using SSL encryption (provided by Squarespace) for data transmission, secure servers, and implementing access controls to limit who can access your data. However, no method of transmission over the Internet or electronic storage is 100% secure.

10. "Do Not Track" Disclosure

Some web browsers may transmit "Do Not Track" (DNT) signals. There is no universally agreed-upon standard for how companies should respond to these signals. Therefore, we do not currently respond to DNT signals.

11. EU/UK Representative

For users in the European Union and the United Kingdom, as the owner of Ancestrio LLC and a natural person with a physical presence in the EU, I, [Your Full Name], residing at [Your Full EU Address], am designated as the EU/UK Representative for Ancestrio LLC under Article 27 of the GDPR (and the UK GDPR).

As the EU/UK Representative, I am the point of contact for data subjects and supervisory authorities concerning all issues related to the processing of personal data of EU/UK residents by Ancestrio LLC.

Please note: While I am acting as the EU/UK Representative, Ancestrio LLC strongly advises seeking independent legal counsel to confirm that this arrangement fully meets all requirements of the GDPR and applicable national laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page with a revised "Effective Date." We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: support@ancestrio.pub Mailing Address: Ancestrio LLC, 7901 4th Street North, St. Petersburg Florida 33702, United States